Overall Brief Unpack

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1. Strategy/Critical thinking: Evidence of research and analysis resulting in insights and strategies for creative and communication responses.

  • Research
  • Analysis of said research
  • How said research improved or directed thought processes

2. Ideas/Process: Exploration and implementation of strategy, focusing on addressing highlighted issues and insights.

  • Use of strategies 
  • Brainstorms

3. Final execution: Resolution of ideas/strategies through final creative executions, demonstrating a high level of written and visual communication expertise.

  • Final three resolutions
  • Written components of said three
  • Each of the three as a cohesive idea/presentation 
  • Portfolio as a whole

4. Management/Presentation: Competency in management of project and presentation of work. Response to guidance process. 

  • Critics
  • Responses to said critics
  • How said critics effected final outcomes

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