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Showing posts from October, 2017

Overall Brief Unpack

1. Strategy/Critical thinking: Evidence of research and analysis resulting in insights and strategies for creative and communication responses. Research Analysis of said research How said research improved or directed thought processes 2. Ideas/Process: Exploration and implementation of strategy , focusing on addressing highlighted issues and insights . Use of strategies  Brainstorms 3. Final execution: Resolution of ideas/strategies through final creative executions , demonstrating a high level of written and visual communication expertise . Final three resolutions Written components of said three Each of the three as a cohesive idea/presentation  Portfolio as a whole 4. Management/Presentation: Competency in management of project and presentation of work. Response to guidance process .  Critics Responses to said critics How said critics effected final outcomes

Dogs Play Rejig Ideas

Touch Points; Large, sleek and simple machine Interchangeable parts that include; automatic fetch, mice housings, treat ball housings, treat dispenser, chew toy dispenser etc Battery powered and rechargeable at night Sturdy and dog proof, no matter what size Multiple sizes? Final Production Idea; I want to create a simple yet effective Facebook advertisement for the company selling this toy. It will show a few versions of the product in different rooms and some dogs too. It will thank their sponsor, Pedigree for their support.

Dog Play Partner Research

Looking for partnerships that would work well with my idea. I did some research into what other dog owners fed their dogs to see if there was any common dog food brands I could partner with. The first article I found was talking about the high prices of dog food, especially for larger dogs and thats only for dry food, wet food is way more expensive.  http://www.stuff.co.nz/the-press/christchurch-life/eat-and-drink/girl-meets-food/11366376/Dog-food-doesn-t-come-cheap . The writer ended up buying food from the Arcana brand. http://www.stuff.co.nz/auckland/local-news/auckland-city-harbour-news/10547911/Raw-facts-on-pet-food . This article talks about the fact that supermarket brands, more expensive brands and even raw foods don't have much of an effect the health of a pet, how glossy their coat is or anything. So I have decided to stick with a lower cost brand of dog food, one that is known to most if not all dog owners and is recognisable. My choices are between; Purina...