Rapid Ideation India Jack

1. Strategy/Critical thinking: Evidence of research and analysis resulting in insights and strategies for creative and communication responses. Research Analysis of said research How said research improved or directed thought processes 2. Ideas/Process: Exploration and implementation of strategy , focusing on addressing highlighted issues and insights . Use of strategies  Brainstorms 3. Final execution: Resolution of ideas/strategies through final creative executions , demonstrating a high level of written and visual communication expertise . Final three resolutions Written components of said three Each of the three as a cohesive idea/presentation  Portfolio as a whole 4. Management/Presentation: Competency in management of project and presentation of work. Response to guidance process .  Critics Responses to said critics How said critics effected final outcomes

Touch Points; Large, sleek and simple machine Interchangeable parts that include; automatic fetch, mice housings, treat ball housings, treat dispenser, chew toy dispenser etc Battery powered and rechargeable at night Sturdy and dog proof, no matter what size Multiple sizes? Final Production Idea; I want to create a simple yet effective Facebook advertisement for the company selling this toy. It will show a few versions of the product in different rooms and some dogs too. It will thank their sponsor, Pedigree for their support.

Looking for partnerships that would work well with my idea. I did some research into what other dog owners fed their dogs to see if there was any common dog food brands I could partner with. The first article I found was talking about the high prices of dog food, especially for larger dogs and thats only for dry food, wet food is way more expensive.  http://www.stuff.co.nz/the-press/christchurch-life/eat-and-drink/girl-meets-food/11366376/Dog-food-doesn-t-come-cheap . The writer ended up buying food from the Arcana brand. http://www.stuff.co.nz/auckland/local-news/auckland-city-harbour-news/10547911/Raw-facts-on-pet-food . This article talks about the fact that supermarket brands, more expensive brands and even raw foods don't have much of an effect the health of a pet, how glossy their coat is or anything. So I have decided to stick with a lower cost brand of dog food, one that is known to most if not all dog owners and is recognisable. My choices are between; Purina...

I created a dog toy which was a large sturdy machine that had multiple uses and was powered in such a way that dogs could play with it when their owners weren't home. I made it a cute machine which mimics other toys that dogs have. It ejects balls that dogs drop into it from either chute, as well as have housing for two small battery powered mice that the dogs can chase which return to their homes to recharge. It also has a tug-o-war rope at the back for the dogs to tug on as well as a cable to charge with. It was brought to my attention in the critic that the object itself was quite bulky and a bit of an eyesore for a normal home which isn't usually cutesy. Also the tug-o-war and the cable out the back could be confused and end badly. The plastic really needs to be dog proof and very sturdy as not not allow them to push it over. It needs to be waterproof and rechargeable to take away the cable from the back. Dogs also like to work for their food so that should be incorporate...

iFetch is a simple product which a dog drops a ball into the top and it shoots it out so that they dog can play fetch. It comes in three different sizes for different sized dogs, as well as different sized tennis balls for smaller dogs. It has a simple yet effective colour scheme of blue and white as well as the ascetic design is simple, sleek and rounded. https://doggiefetch.com  has a great review of many different fetch toys ranging from automatic ones like the iFetch to ones that are manual but increase the power and throw distance. I noticed that all of these had one thing in common, that they only had one function. So I wanted to expand on this design into have many functions.

Touch Points; Buyable containers/wraps/bags; glass, plastic, metal, beeswax cloths, cloth bags. Fill your own containers, instead of buying pre-wraped pre-portioned packs. Get card in mail or at door Use around supermarket at the dispenses Card measures how much is coming out  Final Production Idea; The card and brochure design that can be requested and then collected in the mail. Information about the supermarket, the containers and the card.

I created a range of plastic, glass and metal containers as well as beeswax cloths for a supermarket that has no plastics of any kind. The supermarket is based around the idea that people buy these containers and then come into the store, filling them up as they go. Therefore there is no use of one-use plastics. To help this process along and it to become easier, there will be a card system which the user will swipe when gathering goods to place in these containers/bags, the card will keep track of how many objects taken or how much what is taken weights to make the final payment much faster and easier. The critic made me realise that this was not an effective way to express the full potential of my idea and I needed to find a different way to do so, hopefully something that shows the supermarket idea.

Touch Points; Only fresh, locally grown produce as well as freshly made bread and such Helping out poorer families and the homeless with easily worked for food All food scraps are donated to local pig farms The cafe is the centre pin of the community It houses a system which  people  can  donate  Pin Board which people can post about needing or offering services Final Production Idea; I want to create the trading board that will be in the cafe where people can come and trade services/products for other services/products in action. So the actual produce would be a gif/set of images of the board being used (time-lapse?).

https://www.oneworldeverybodyeats.org  OWEE would be a great organisation to partner with because my cafe model is a development and improvement on their model (as seen in the cafe research post). But also I would like to partner with a profitable company to help with costs and such.  http://www.freshdirect.co.nz   Fresh Direct would be a good to partner with but I think for smaller towns/villages which is where I want to focus, would work better with bringing in product from local farmers rather than a big corporation.  http://ripecoffee.co.nz  Ripe w ould work perfectly with the cafe idea, bringing in sustainable coffee beans from  West Java, Indonesia and Panama. They work closely with the people growing and collecting the beans. The company is New Zealand based so it would be easy to bring in the beans as well as set up  financial  meetings.  In the end I have chosen to partner with Ripe as well as work along side with OWEE....

I did some research on the community cafes and found  Denise  Cerrito created an organisation called  One World Everybody Eats (OWEE)  which was for the purpose of spreading her community cafe business model.  https://www.moneycrashers.com/community-cafes/  described her  community cafe model as; E verything is made from fresh, locally sourced ingredients. You load up your plate with exactly as much as you want of each dish, and when you get to the checkout, you decide exactly how much you’re willing to pay for the meal. The benefits this model has are (as described by MoneyCrashers); Fighting Hunger . With their pay-what-you-can pricing, community cafes make healthy food available to people who couldn’t afford to eat at a regular restaurant. Unlike soup kitchens, which simply give away food to the poor, community cafes give people a chance to work in exchange for a meal, so they don’t feel like they’re taking charity. As a bonus, ...

I wanted to change the money cafe aspect into one that has no money and uses skills in trade for coffee and food. Below is a flyer which I mocked up as an idea of one of the flyers a designer could create in exchange for coffee/food. In the critic, it was made clear that the idea wasn't fully expanded and had quite a few holes.  Such as;  There would be a lot of people offering the same skill sets and some needed ones wouldn't be offered at all;  Where would it be based because if it was in a big city there would be a lot of people and not many farmers and such;  What if it was small community based and people could put a value on their time/skills and trade with others, not just the cafe.  Also there was already a few of these "community style" cafes, so what put mine apart from theirs.

Another experience or reason for visiting a cafe. Ask patrons what they think, what they like and don't. Once you have developed  and refined  an idea, work up strategic and visual solutions. Identify the research and ideation methods as part of the presentation and what worked, what didn't.